What is a vegan?

Most vegans are committed to the protection and welfare of our animal kin in dietary choices, clothing and apparel, entertainment, cosmetic, product, and medical research, and other industries. Some people identify as plant-based rather than vegan because they are often motivated by health benefits. Ethical vegans always read labels of food and clothing to ensure it is vegan and cruelty free.  Learn more here.

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What is a fierce vegan?

A fierce vegan, like us, are vegans for spiritual and ethical reasons. We are committed to the practice of ahimsa; non-violence and the abstention of exploitation of all sentient beings. We believe that to embody compassion for all will help bring peace to our troubled blue earth. And as fierce vegans, we aren't afraid to use our voices to defend the defenseless, to educate and inspire others, and to bring awareness to the rampant violence, cruelty, and torture, and the corporate corruption, inherent in the animal agriculture industry.

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Why an ethical vegan?

Animals feel. They feel fear and terror, connection and love, grief and loneliness. Just like humans. Farm animals, like domesticated ones, are sensitive beings with personalities and preferences. They want to live and enjoy life and freedom just like we do. We believe that no one has the right to take the life of an animal or her babies. We believe in compassion for the most vulnerable amongst us. And we believe we will never have peace in the world, until we have realized the inherent value of animals and the natural world. Animals are worthy of our care and good stewardship. Let's be the generation that ends the systemic torture of our animal kin.